Our purpose on fashion
buy less, choose well, make it last
Fashion is not a force of good, but if we want to create change and build a positive industry, we need to change the way we see, treat and maintain our clothes.
Our Purpose
Driven by sustainable design, we create to minimize fast fashion, betting on the longevity of our pieces and timeless design. Our materials are selected with high accuracy so they can be taken care of and used repeatedly and our pieces are designed so they never get “ou out fashion”.
From the colors, to the cut, we aim to create elegant, tímeless and exclusive clothes.
The story
In 2001 we started our career in the textile world, in engineering and design field, however we grew up seeing this it up close through our family.
We are a couple from the north of Portugal and we decided to create Pur Noir® in 2020 with the confidence of our knowledge and experience in the sector, so we put our concept into practice.
Combining our knowledge in the area, with the experience acquired from other generations, we start to create elegant and timeless, high quality and handmade clothing.
our concerns
During current times, we would not be able to start a clothing brand without any regard for the environment. That is why ecological considerations are one of the major driving forces for our project, when we are considering materials, industrial processes, suppliers, or partners.
We always strive to innovate and keep up with the advancements of society, while always respecting sustainable commerce, that is why we are 100% invested in online retailing.
This being our only sales mean, we are extremely demanding regarding our packaging sustainability and singularity, as well as about tour customer service so that our customers feel the exclusivity of Pur Noir’s Brand.
The vision
We work constantly to creat a timeless, high quality, portuguese brand that can be acessible to everyone.
Our goal is to spread and promote the concept of slow fashion with high quality, and hopefully be a part of the change within the fashion world that promotes a positive impact in sustainability.